Brand Identity for the English F.A. Women's Football Movement

Elmwood collaborated with the English F.A. to create 'Made for This Game,' a bold brand platform empowering women and girls to take ownership of football. The identity combines raw, authentic visuals with confident typography and a deconstructed equality symbol to celebrate belonging and progress across all aspects of the sport. The project was developed in partnership with MSQ Sport & Entertainment and Brave Spark Studio.