Studio: Dumbar

Client: Rijksoverheid

Work: Brand Identity

Industry: Government

Unified Visual Identity For The Dutch Government

Studio Dumbar/DEPT® developed a cohesive visual identity system for the Rijksoverheid, integrating 175 separate government organisations under one recognisable brand. The design balanced strict visual rules with flexibility, introducing a custom typeface and consistent layout system to improve clarity, trust, and efficiency across all communications.

Tags: Communication, Savings, Trust