Brand Identity for Ially Activewear
A Brazilian flag reference threads through Ially’s activewear identity.
Dito developed the brand identity and packaging for Ially, a Brazilian activewear label created by influencer Ially Valentim. The system centers women’s movement, confidence, and everyday performance, with a logo structure that reinterprets the Brazilian flag across products, campaigns, and social media.
Insights
- Dito describes Ially as activewear for women inside and outside workouts, with the brand positioned around movement, performance and comfort.
- Dito says the logo structure can be read as a reinterpretation of the Brazilian flag, a reference carried across products, campaigns and social media.
- Dito lists the scope as branding and packaging and credits Lira as Creative Leader, with Debora Tomasi and Izabela Assis on the team.
- Ially’s About page independently describes the brand around movement, performance, comfort and women’s confidence.
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