Brand Identity and Website for Jenaco
A plumbing leader, rebranded without losing its family DNA.
Deux Huit Huit developed a new brand identity and digital platform for Jenaco, a trusted leader in building mechanics and plumbing. The project honors the company’s family spirit while modernizing its image with a focus on precision, unity, and collective pride.
Insights
- Jenaco had to be modernised without erasing its family spirit: Deux Huit Huit says the goal was to bring “a trusted leader in building mechanics into a new era while preserving the essence of a close-knit team.”
- The identity was built around technical precision, unity, and shared values, with the studio describing it as a “pride-fueled identity” for “the champions of plumbing.”
- The project wasn’t just branding; it also included a website and platform, plus a design system, brand guide, brand strategy, and creative content, all delivered in 2024.
- The studio emphasizes collective strength as a message for both employees and clients, aiming to reflect Jenaco’s expertise and its approach to tackling “the biggest challenges together.”
- Jenaco is positioned in construction and real estate, and the case study frames the work as a way to align the company’s legacy with a more contemporary digital presence.
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