Brand Identity and Website for a Women-Led Production House
Why a production house hid extra faces inside its logo
Deux Huit Huit developed a new brand identity and digital presence for Sovimage, a Quebec-based, women-led production company expanding from regional television into global cinema. The design celebrates the mother-daughter leadership duo through a logo of interwoven faces, a soft steel blue palette, and typographic elements inspired by subtitles to reflect international storytelling.
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Insights
- Deux Huit Huit’s central move was positioning Sovimage as “The Guardian of Stories,” using the mother-daughter leadership of Sophie Deschênes and Laurence Deschênes-Tremblay as the brand’s core narrative, with the promise “A great story isn’t rushed.”
- The logo literally represents the duo with two faces, while additional faces appear in the counterforms, creating a visual metaphor for the many voices Sovimage brings together.
- The visual language leans into a “supra-douce” aesthetic: soft steel blue signals strength wrapped in feminine softness, balancing warmth with a more cinematic, premium feel.
- Typography draws from subtitle graphics, a smart fit for a company moving from Quebec television into global cinema and needing a system that feels internationally readable.
- The project also includes logo motion and a website/platform layer, designed to make the identity breathe across channels and scale from heritage storytelling to modern digital touchpoints.
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