Brand Identity for Anaïs Maison Florale
A florist brand that grows with the seasons—without losing its soul.
Deux Huit Huit created a refined and expressive visual identity for Anaïs Maison Florale, a florist known for her seasonal bouquets. The new branding balances delicacy and confidence through a modernized logo, flexible graphic system, and handwritten typography that reflects Anaïs’ authentic and poetic spirit.
Insights
- Anaïs Maison Florale wanted a stronger brand image without losing the sensitivity and intuition behind her seasonal bouquets, so the brief was evolution rather than reinvention.
- Deux Huit Huit built the identity around a modernized logo, a flexible graphic system, and handwritten typography, letting Anaïs’ personal touch remain visible in daily use.
- The studio describes the result as both delicate and confident, a visual language that “speaks the language of flowers” and unfolds with the flow of the seasons.
- The new branding aims to give Anaïs a tool that feels authentic, poetic, and easy to use, while making the brand appear more mature and expressive.
- The project was published by Deux Huit Huit (Montreal) in 2024, and the studio positions it within branding for retail, with an emphasis on narrative and presence.
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