Studio: Decade

Client: Playboy

Work: Art Direction

Industry: Fashion

Campaign Creative Direction For Playboy Back To Campus

Decade developed Playboy’s Back to Campus campaign, highlighting a new apparel line aimed at a younger audience entering the Playboy brand world. The campaign combined contemporary styling, vibrant photography, and playful illustration to reintroduce the brand with a modern sensibility.

Tags: Aesthetic, Apparel, Audience, Pricing