Studio: DAD

Client: Ruby

Work: Brand Identity

Industry: Professional Services

Brand Identity Refresh For Ruby Virtual Receptionists

Studio DAD reimagined Ruby’s brand identity to better reflect its modern, inclusive, and tech-forward personality while preserving its beloved culture. The project included a new visual system, messaging framework, photography, video direction, and website updates, resulting in a refreshed yet familiar brand experience.

Tags: Direction, Framework, Messaging, Narrative