Cualquiera mde

Cualquiera is a creative studio combining brand building, campaigns and experimentation. Its practice moves between strategy, naming, identity, creative direction, film and experiences, treating research and self-initiated projects as opportunities to explore unfamiliar ideas. The team works across commercial and cultural contexts, from visuals for Feid and the graphic system for the Netflix series James to campaigns for Chef Burger and identities for Meh and No Apto. Its approach often uses humour, storytelling and unexpected formats to invite conversation, whether through a film festival, a board game or an experimental product.