Superette

Bad-taste script, reconsidered

Superette is a script type family by Canadian designer Ross Milne, sparked by fruit and farm signage observed in French-Canadian settlements on Île d'Orléans, Québec. It draws on 20th-century script conventions that worked within typographic constraints rather than imitating hand lettering. Its defining traits—steep slant, mono-linear stroke weight, and broken letterform connections—belong to a register long dismissed as bad taste; the family celebrates its inventive forms.

Set in Superette