Industry: Design

Sanomat Sans Collection

Designed for Finland's format shift

Geometric sans serif designed by Vincent Chan with Christian Schwartz and Miguel Reyes for Helsingin Sanomat's January 2013 tabloid relaunch. Comprises display and text variants. The family was part of Sami Valtere's redesign of Finland's most respected national newspaper as it moved from broadsheet to tabloid format.

Set in Sanomat Sans, Sanomat Sans Text

Insights

Bowl shapes are subtly asymmetrical to disrupt the repetitive texture that Finnish's many recurring letters would otherwise create in a strict geometric.
An extensive alternate set lets the typeface shift tone across different editorial contexts within the same publication.
The display variant targets headline presence; the text variant brings clarity and legibility at smaller sizes.