Industry: Design

Robinson

Calligraphic bones, grotesque skin

Greg Gazdowicz designed Robinson as a contemporary sans that draws on calligraphic construction without reading as explicitly calligraphic. Romans adopt grotesque proportions; italics reveal a closer calligraphic connection, both treated with the same stripped-down detail approach. The family evokes mid-twentieth-century American book-cover lettering while remaining clean and current.

Set in Robinson

Insights

Gazdowicz cited Warren Chappell's Lydian and R. Hunter Middleton's Samson as direct references for the calligraphic sans tradition he was working within.
Romans suppress calligraphic signals; italics allow them to surface—a deliberate contrast within the same restrained detail treatment.