Popular Family
Twenty years from commission to catalog
Christian Schwartz drew Popular in 2004 for a Popular Mechanics redesign art-directed by Robb Rice, who wanted a slab serif combining the mechanical character of DIN with the weight and presence of Rockwell and Stymie. The family appeared in a handful of publications before TienMin Liao helped complete it for commercial release in 2024.
Set in Popular
Insights
- The brief explicitly triangulated three reference typefaces—DIN, Rockwell, and Stymie—as a design target.
- The typeface spent roughly two decades in limited editorial use before being formally finished and released.
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