Industry: Design

Orientation Family

Wayfinding stencil origins

Sandrine Nugue designed Orientation on commission from Paris-based designer Thanh Phong Lê for a student dormitory wayfinding system in Roubaix, France. The brief called for a geometric typeface fabricatable as physical stencils. What began as a single style was later expanded into a three-weight family with matching italics.

Set in Orientation

Insights

The typeface originated for physical stencil fabrication, not screen or print.
As weight increases from light to bold, letterforms grow progressively more abstract, approaching the limits of legibility—yet remain readable in word context.