Local Gothic

Randomness by design: quantum-mechanics theory applied to moveable-type signage

Local Gothic draws on American outdoor moveable-letter signage to produce characters that appear ordinary in isolation but combine into a distressed, irregular texture. Christian Schwartz designed it during his late-1990s graphic design studies, loosely referencing Helvetica, Futura, Franklin Gothic, and Alternate Gothic No. 2. Tal Leming engineered the OpenType randomization logic using principles derived from quantum mechanics.

Set in Local Gothic