Industry: Design

Graphik Arabic Family

Grotesque logic applied to Arabic script

Designed by Wael Morcos and Khajag Apelian (with Christian Schwartz), Graphik Arabic pairs simplified grotesque strokes with the structure and proportion of a fluid script, departing from calligraphic detailing in favour of a utilitarian, plain style.

Set in Graphik Arabic

Insights

The Latin Graphik was a reinterpretation of obscure mid-century types, chosen to avoid the cultural baggage of Univers, Helvetica, or Futura.
Graphik Arabic mirrors that strategy: grotesque simplification applied to a script whose defaults skew calligraphic.
Schwartz holds a secondary credit alongside the two lead Arabic designers.