Gabriello Family

Brush energy engineered for football shirt production

Gabriello was originally commissioned by Puma as a custom Bold weight for football shirt numbering, used on sponsored teams at the 2010 Africa Cup of Nations and that year's World Cup—covering Algeria, Cameroon, Ghana, and Côte d'Ivoire. Designed by Paul Barnes with Miguel Reyes, the family draws from brush lettering but avoids the production complications of true script letterforms. It is now available through Commercial Type's Vault, a repository of previously unreleased and formerly custom typefaces.

Set in Gabriello

Insights

The design is slanted on two axes—horizontally and vertically—giving it script-like energy while remaining viable for garment manufacturing.
Departing from the standard straight-sided octic athletic numeral, Gabriello prioritizes organic form over geometric rigidity.
The typeface entered Commercial Type's Vault after its custom origin; the Vault is a channel for unreleased typefaces, with potentially limited character sets.