Industry: Design

Frame Collection

Caslon's Great Primer reimagined for a cycling brand

Frame is a serif typeface designed by Paul Barnes for Rapha, drawing on William Caslon I's Great Primer of 1734 and its Dutch antecedents. The family spans four weights with separate text and headline cuts, and is also released as a variable font with weight and optical-size axes.

Set in Frame

Insights

Serifs are minimally tapered and sharply cut, with ball terminals sharing the same sharpness.
The italic matches the steepness and regularity of angle found in Caslon's own italic work.
Barnes worked with collaborators Dan Milne and Thomas Bouillet on the project.