Industry: Design

Azzurri

Faceted edges, no curves

Designed by Paul Barnes for Puma alongside Gabriello, Azzurri is a low-contrast italic with faceted edges and no curves, intended to appear legible and stylish on football shirt backs. Swashes were added after the initial design.

Set in Azzurri

Insights

All edges are faceted and no curves are used, per the design's stated construction.
Swashes were a secondary development, added after the core design was complete.
Drawn alongside companion family Gabriello as part of the same Puma commission.