Industry: Design

Atlas

Corporate type designed to save paper at scale

Atlas was commissioned as a corporate typeface for Munich Re, one of the world's largest reinsurance companies. The design deliberately rejected prevailing corporate type trends in favor of the clear, optimistic sensibility of Dutch Modernism. A central requirement was typographic economy—the new face had to set more efficiently than its predecessor, reducing paper consumption across hundreds of annual publications and reports.

Set in Atlas

Insights

The brief explicitly required space economy over its predecessor, with paper savings cited as a design goal.
The design resisted contemporary corporate type trends, anchoring instead in Dutch Modernist clarity.
The family required a well-considered weight range to handle demanding, varied typographic conditions across a high-volume publishing operation.