Advocat Family
Evening parental-leave type design
Christian Schwartz developed this typewriter-style typeface during scattered evening hours while on extended parental leave in 2020. It is based on a low-resolution scan of an IBM Selectric 'golf ball' typeface called Advocate, originally designed by Howard 'Bud' Kettler, best known as the designer of Courier. The rough source material led to a loose rather than precise interpretation. The family is part of Commercial Type's Vault, a repository of unreleased and archival work.
Set in Advocat
Insights
- Rough source material resulted in a loose interpretation rather than a strict revival.
- The project was explicitly chosen for its low stakes, making it suited to fragmented work sessions.
- Richard Turley used the typeface for small publications with Civilization.
Related articles
1 / 3Swipe
Keep exploring
Related cases
