Industry: Design

Graphik Georgian

Grotesk logic meets Georgian script

Graphik Georgian extends Christian Schwartz's 2009 Graphik into the Georgian script, designed by Yury Ostromentsky. Where Graphik reinterprets lesser-known mid-century grotesks to sit between geometric and European grotesk traditions, the Georgian companion simplifies typically complex script structures for a smooth, even tone.

Set in Graphik Georgian

Insights

Graphik's Latin draws from obscure mid-century sources rather than canonical faces like Helvetica or Univers, reducing typographic baggage.
Ostromentsky's Georgian deliberately reduces structural complexity to achieve a smooth, even tone.