Brand Identity For Lyle Hotel

Colt reimagined the brand identity for Lyle, a boutique hotel in Washington D.C.’s Dupont Circle. Drawing from the property’s Art Deco heritage, the studio developed a ‘Soft Deco’ concept that balances nostalgic elegance with modern refinement across the hotel and its restaurant, Lyle’s. The result is a cohesive, understated visual language that conveys approachable luxury and timeless sophistication.