Brand Merger And Repositioning For Chubb Insurance

COLLINS helped merge ACE Group and Chubb Insurance into a unified global brand following a $28B acquisition. The new identity, built around the idea of 'Certainty through Craft,' balanced simplicity and clarity with a vibrant, evolving color system to reflect the diversity and dynamism of the business. The result positioned Chubb as a modern, premium insurer while preserving its legacy of trust and service excellence.