Transforming IMC into the First Omni-Channel Wholesale Market

COLLINS was tasked with helping International Market Centers (IMC) navigate the challenges of a mature physical wholesale market by embracing an omni-channel strategy. Recognizing the shift in consumer preferences for integrated retail experiences, COLLINS redesigned IMC’s purpose and offerings, creating a unified brand called Andmore. This transformation included reorganizing IMC into four distinct business units focused on market space, advertising, SaaS tools, and data analytics. As a result, IMC saved $34 million annually, established new revenue streams, and introduced tools that digitized traditional buyer-seller interactions, fostering a proactive growth mindset among senior leaders.