Clear developed a brand identity for Sloan Architects, a practice led by architect Patrick Sloan in Auckland, New Zealand. The design captures Patrick's unique and innovative approach to architecture through bold typography and striking imagery of raw materials paired with organic tones. A compelling brand video showcases the vision of the practice—Courageous Futures—using powerful visual storytelling and an evocative soundscape. This identity not only establishes a strong presence for the firm but also reflects its commitment to forward-thinking architectural design.

The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
The article explores how creative professionals in 2025 are redefining success beyond traditional career milestones. Through insights from designers, strategists, and studio founders, it reveals a shift toward valuing work-life balance, autonomy, and meaningful impact over financial or hierarchical achievement. The piece highlights a growing emphasis on personal fulfilment and wellbeing within the creative industry.