Brand identity creation for a progressive architecture practice

Clear developed a brand identity for Sloan Architects, a practice led by architect Patrick Sloan in Auckland, New Zealand. The design captures Patrick's unique and innovative approach to architecture through bold typography and striking imagery of raw materials paired with organic tones. A compelling brand video showcases the vision of the practice—Courageous Futures—using powerful visual storytelling and an evocative soundscape. This identity not only establishes a strong presence for the firm but also reflects its commitment to forward-thinking architectural design.