Clear developed a new brand identity, design system, and website for Jane Hutcheon, one of Australia’s leading broadcast interviewers. The studio created two contrasting display typefaces to mirror polarized viewpoints, complemented by a unique nature-based color palette. This comprehensive project was informed by 500 detailed conversations, nine years of One Plus One interviews, and discussions with notable personalities such as Chris Rock, Eddie Izzard, Barry Humphries, and Dame Julie Andrews. The website positions Jane as a formidable figure in her domain, encapsulating her relentless curiosity and engaging personality.

The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
The article explores how creative professionals in 2025 are redefining success beyond traditional career milestones. Through insights from designers, strategists, and studio founders, it reveals a shift toward valuing work-life balance, autonomy, and meaningful impact over financial or hierarchical achievement. The piece highlights a growing emphasis on personal fulfilment and wellbeing within the creative industry.