A New Brand Identity And Website For A Prominent Broadcast Interviewer

Clear developed a new brand identity, design system, and website for Jane Hutcheon, one of Australia’s leading broadcast interviewers. The studio created two contrasting display typefaces to mirror polarized viewpoints, complemented by a unique nature-based color palette. This comprehensive project was informed by 500 detailed conversations, nine years of One Plus One interviews, and discussions with notable personalities such as Chris Rock, Eddie Izzard, Barry Humphries, and Dame Julie Andrews. The website positions Jane as a formidable figure in her domain, encapsulating her relentless curiosity and engaging personality.