Brand Identity For Réflexion French Pavilion

Classmate Studio developed the brand identity for Réflexion, the French Pavilion at the 29th International Book Festival in Budapest. The design centers on the concept of reflection, using a circular logo, mirrored compositions, and a flag-inspired animation that unites the identity through the French tricolour. The result is a dynamic and cohesive visual system celebrating both traditional and modern French literature.