Advertising Campaign for London Square

Campbell Hay created a bilingual English-and-Arabic campaign for London Square, the residential developer backed by Aldar. The work presented three London developments as a single collection, directing Gulf buyers to the Bruton Place, Mayfair showroom and a dedicated landing page. Built around the line “Iconic London. Beautifully in Focus.”, the campaign used editorial art direction, a restrained palette, and a rotating-frame motion system across in-flight, out-of-home, web, transport, print, and digital formats.