Bullet

The Brand Identity · Mar 13, 2025 · Interview

The Brand Identity interviews Dublin-based designer Manas Trivedi about his lettering-driven approach to branding and his journey from self-initiated Instagram projects to internships at Bulletproof and Studio Dumbar. Trivedi discusses his creative process, tools, and philosophy on design’s ability to bring joy and elevate everyday experiences. The conversation highlights his focus on experimentation, learning, and the role of social media in building a creative career.

Creative Boom · Feb 4, 2025

Cadbury’s ‘Made to Share’ campaign, created with VCCP and packaging by Bulletproof, reimagines Dairy Milk bars to celebrate everyday acts of generosity. The limited-edition packaging uses witty chunk divisions to highlight small moments of sharing, supported by a multi-channel campaign across digital, TV, and retail. The project has gone viral organically, resonating with audiences for its relatable humor and heartfelt message.

The Brand Identity · Jul 11, 2024 · Interview

The Brand Identity interviews designer and creative director Charmie Shah about her journey from Mumbai to New York and her transition from agency life to freelancing. She discusses her experiences working with major brands like Adobe, Google, and Burger King, and reflects on the importance of autonomy, self-initiated projects, and celebrating creative milestones. The piece highlights her philosophy of exploration, storytelling, and balance in design practice.