Bullet developed a premium brand for Greyleigh, a one-off rural destination by Traders In Purple. The work encompassed brand positioning, strategy, and a visual identity designed to convey an elevated retreat experience.
Bullet created a luminous brand for Lighthouse, a landmark residential development by Traders In Purple. The work encompassed brand strategy, visual identity, art direction, campaign development, and copywriting, supporting the accelerated launch of Lighthouse Dune's second stage.
Bullet developed the positioning, strategy, naming, visual identity, campaign, and sales display for Northsea, a coastal lifestyle development in Wollongong. The work was designed to remain true to the spirit of its coastal location for client Traders In Purple.
Bullet developed a nationwide brand for property developer Traders In Purple, grounded in trust while feeling fresh and dynamic. The work included brand positioning, strategy, visual identity, campaign development, and tone of voice.
Bullet developed the naming, brand strategy, identity, art direction, campaign, and media advertising for Rivara. Created for Traders In Purple, the work positions the waterfront residential development around the idea of taking waterfront living upstream.