Illustrated Branding System for the New Yorker Festival 2021

BUCK collaborated with The New Yorker to create a whimsical illustrated branding system for the 2021 New Yorker Festival. Inspired by the celebratory spirit of the Roaring 20s, the concept imagined buildings as people, blending New York architecture with human character. The system extended across print, web, motion, and in-person event materials, capturing a playful yet sophisticated tone.