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Global Visual Identity Redesign for Mirinda by Buck - D1S1 Design Spotlight

Studio: Buck

Client: Mirinda

Work: Brand Identity

Industry: Food & Beverage

Global Visual Identity Redesign for Mirinda

Buck collaborated with PepsiCo Design and Innovation and Bulletproof to refresh Mirinda’s global brand identity. The new system introduced a brighter palette, dynamic fruit illustrations, and a modular toolkit uniting 50 flavors under one cohesive, playful look aimed at Gen Z audiences.

More in teal, green, gray, red

View on Buck’s Website→

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Date: Mon, Sep 2

Tags: Animation, 2d Animation, 3d Animation, 3d Illustration, Fruit

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