Studio: Bruno
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- Bruno anchors Work With Island in furniture culture, not tech
The Brand Identity · Jan 21, 2026
Bruno rebranded European acoustic pod manufacturer Work With Island, repositioning it from a tech-oriented brand to one rooted in furniture culture. The identity draws on Bauhaus and Swiss design principles, using Helvetica, bold primary colours, and modular forms inspired by the pods themselves. The rebrand emphasizes honesty, accessibility, and employee-centric communication, aligning the brand’s visual and verbal identity with its physical product reality.
- Bruno launches in London to compete with the world’s best agencies
The Brand Identity · Jan 13, 2026 · Interview
French branding and digital agency Bruno has launched a new office in London following significant growth in 2024. Founded by Barthélémy and Léonard Chalvet with Marine Legrand, the agency aims to bring its elegant, narrative-driven French approach to the UK market. The interview explores Bruno’s expansion strategy, cultural integration goals, and views on creativity and collaboration across its Paris, San Francisco, and London offices.
- Bruno Transforms Ornikar from Disruptor to Trustworthy Brand
The Brand Identity · Oct 16, 2025
Paris-based studio Bruno rebranded Ornikar, evolving the French driving school and insurance brand from a youthful disruptor into a trusted companion. The new identity refines its color palette, introduces GT Standard type, and embraces nostalgic French illustration by Maëlle Dubois. The rebrand balances appeal to both young drivers and their parents through authenticity, heritage cues, and user-generated content.
- Bruno Rebrands LegalPlace, Balancing Expertise with Accessibility
The Brand Identity · Jul 2, 2025
French design studio Bruno rebranded LegalPlace, a SaaS platform for entrepreneurs, to convey expertise and accessibility. The new identity centers on the concept of 'the guide,' featuring a key-shaped logo, balanced typography, and a color palette inspired by administrative materials. The rebrand avoids fleeting trends, aiming for timelessness and trustworthiness in the legal tech space.
- Bruno's Transformation: Small Family Business to Global Creative Agency
The Brand Identity · Dec 16, 2024 · Interview
The Brand Identity interviews Bruno co-founder Barthélémy Chalvet about the agency’s evolution from a small family business into a 30-person creative studio. The discussion covers their 2024 self-rebrand, growth across new industries, and their unique culture built around collaboration, a four-day work week, and a balance between French and international markets.
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