TATE. Symphony of hospitality

For KORTROS’s TATE residence, Border Zero made a bespoke intercom melody the focus of an advertising campaign. Composer Anton Belyaev created the sound; Dima Maseikin and Blue production made a film exploring the feeling of home. The campaign extended across video, outdoor, radio and print. The studio reports that branded-search leads rose 37% in March–April 2025 compared with the previous two months, while cost per lead fell 31%.