Fortis. People first

Border Zero developed Fortis’s existing logo into a warmer identity for its point-of-sale and customer-management platform. Repeated arcs, emerald and lime colours, and natural photography connect the system to the small businesses it serves. A launch film focuses on shop owners rather than terminal features. The studio dates the launch to September 2024 and reports that Fortis continued using the system across its content through mid-2025.