Food and Beverage Identity Ecosystem for Raffles and Fairmont Doha

Bond developed naming, brand identity and brand architecture for twelve food and beverage concepts across Raffles Doha and Fairmont Doha at Katara Towers. Each distinct restaurant and lounge identity was built from its own narrative, translating details such as truffles, live music, rare books and Qatari tea rituals into tactile patterns, materials, menus and experiences.