Brand Evolution For A Fashion And Sports Culture Platform

Bigfish evolved Open Season’s identity for 2026, building on the studio’s previous rebrand while retaining recognisable elements such as the orange-and-black palette, custom typeface, and signature flower graphics. The new iteration shifts the brand into a more energetic, motion-focused direction inspired by sports culture and fashion photography. A thermal blur treatment became the central visual device, adding intensity, movement, and a sporty edge while preserving a clean, controlled feel. Bigfish also developed an asset library spanning static and motion applications, creating a flexible but cohesive system for the website and broader brand expression.