Illustration System for Enjoei

A secondhand marketplace gets a cast of characters built from its own letterforms.

BARCA created a new illustration style for Enjoei, a Brazilian second-hand e-commerce platform. The system includes modular characters and illustrations for communications, product categories, and stickers, aligned with Enjoei's new visual identity.

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Insights

Barca derives character shapes from the identity’s typography and graphics, making illustration an extension of the existing brand language.
The modular approach lets the character family address communications, product categories and stickers through a shared set of visual ingredients.
The brief preserves Enjoei’s humour, energy and Brazilian character as the broader identity evolves for a more diverse audience.
The division of authorship matters: Barca adds an expressive illustration layer to Tátil’s identity, with animation credited to oito:olhos.