Brand Identity for Kester Black
LoFi Rituals shapes Kester Black’s refreshed identity and packaging.
Bandit refreshed Kester Black’s identity and packaging around the concept of LoFi Rituals. A confident uppercase wordmark and hourglass symbol anchor a system designed to bring clarity across the Australian nail-care brand’s range. A refined palette, typography and art direction support a consistent hierarchy across product packs. The identity also extends into digital applications, email and social templates. The project credits Studio Optima for final packaging preparation, Yardbird for website design, Laurton Digital for development and Matthew Krueger for photography.
Insights
- The redesign responds to an expanded business while aiming to retain recognition among existing customers.
- An uppercase wordmark and hourglass symbol form the core identity.
- The LoFi Rituals concept guides a packaging system with clear product hierarchy.
- The visual language extends into the digital experience, email and social templates.
- The project separates packaging, website design, development and photography credits across named collaborators.
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