Digital Platform and Brand Identity for På(fyll)

Bakken & Bæck partnered with Æra, Orkla, and Form Us With Love to create På(fyll), a circular service delivering household products in refillable packaging. The team developed the brand strategy, digital platform, and logistics system to promote sustainable consumption and reduce plastic waste. The result is a seamless, data-driven experience that makes eco-friendly choices intuitive and accessible.