Brand Identity And Wayfinding For Terminal 5 Music Venue

Athletics developed a new brand identity and wayfinding system for Terminal 5, a renowned live music venue in New York City operated by The Bowery Presents. Drawing inspiration from airport signage and the venue’s architectural layout, the team created a bold, flexible visual system centered around the custom 'Super T' symbol, enhancing both navigation and brand recognition while preserving the venue’s raw energy.