Brand Identity And Website Design For Sustainable Fashion Label Gerbase

Atelier Dyakova collaborated with Paula Gerbase to create a distinct visual identity and website for her sustainable womenswear brand. Retaining the original logo by Peter Saville, the studio developed a typographic system, colour palette, and spatial language centered around the symbolic dot from Gerbase’s signature, embodying stability and honesty. The result is a flexible visual universe that reflects the brand’s values of purpose, innovation, and conscious creation.