Magazine Identity for Frieze Masters

Atelier Dyakova developed the identity for Frieze Masters magazine, a publication complementing the renowned Frieze London art fair. The design uses Max Miedinger’s original Helvetica to evoke typographic mastery, paired with a bold graphic system and die-cut covers that frame both classical and modern artworks. The result balances sophistication with a contemporary sensibility, reflecting the magazine’s focus on art made before 2000.