Brand Identity for an AI Creative Platform

A monumental M gives Freepik’s AI reinvention a shape of its own.

AREA 17 renamed and repositioned Freepik as Magnific, an AI creative platform for professional creatives. The work introduced a Monumental M logomark, Magnific Magenta, morphing brand shapes, launch content, and an AI-powered internal brand toolkit.

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Insights

AREA 17 reframed Freepik as Magnific around professional creative ambition, making an existing shift toward an AI creative platform visible through a new name and identity.
The Monumental M draws on enduring monuments as expressions of human creativity. Fragments of the mark become morphing shapes that connect varied imagery across the brand.
Magnific Magenta provides a common colour across product and marketing. The Brand Identity identifies ES Klarheit Plakat FP, by Extraset, as the typeface chosen to echo the M’s geometry and angled cuts, and credits THRU for motion.
An internal AI-powered toolkit lets Magnific employees ask plain-language questions about applying the identity, while a community preview, social content and video series supported the launch.