Illustration campaign for a music festival

A.A created a campaign for Pohoda Festival built around the idea that 10 years is still an age of playfulness, curiosity and resistance to boredom. To express this spirit, A.A collaborated with a 10-year-old illustrator, turning youthful imagination into the core creative device. The project positions the festival as energetic, unconventional and joyfully naive rather than settled or predictable.