Campaign and Visual Identity for Frooti Juice Relaunch

Sagmeister & Walsh developed a bold and playful campaign to relaunch Frooti, one of India’s most iconic mango juice brands. The team created a miniature world using scaled models and vibrant colors to highlight the new packaging, extending the concept across print, digital, social media, games, and a stop-motion TV commercial featuring Bollywood star Shahrukh Khan.