Brand Identity for Airteam Software

Airteam made complex software feel lighter with one very useful line.

Alter refreshed Airteam's identity for its 10-year anniversary, translating its promise to make complex software feel lighter into a clear, human-centered brand system. The work includes a geometric custom wordmark, underline-led visual signature, warm illustrations, motion, and a website.

More in beige, brown

Set in SCTO Grotesk A, Otto

Insights

Making light work of complex software is translated into the system instead of left as a slogan. Heavy objects float, language feels warmer and the layouts keep their sense of ease.
The underline is the most productive device. It can become a shadow, an emphasis mark or a clickable link, so one idea works in both brand communication and interface behaviour.
The custom letter details make the wordmark recognisable, while Otto's rounder serif voice keeps a software company from sounding like another technical platform.
Verified customer reviews praise Airteam's professionalism, flexibility and collaborative manner. The sample is small, but it gives the human positioning a useful piece of outside evidence.