Brand Identity and Campaign for KIMIA

After Hours Studio created KIMIA’s brand identity and campaign identity for a high-tech optics brand aimed at modern runners. The identity combines references to Japanese craftsmanship, running culture, and Kaizen, the philosophy of continuous improvement. For the HORIZON R&D prototype, the studio developed the “The Speed of Light” campaign concept, using the movement, bending, and refraction of light in performance optics for campaign visuals and motion graphics, including investor-ready creative.