Brand Identity and Campaign for KIMIA Running Optics
KIMIA turns optical refraction into a running-eyewear campaign.
After Hours Studio created KIMIA's brand identity for high-tech Japanese performance optics aimed at modern runners. The studio also developed the investor-ready campaign identity for HORIZON, an R&D eyewear prototype, using light and refraction as the basis for campaign visuals and motion graphics.
Insights
- After Hours developed KIMIA’s identity around Japanese craftsmanship, running culture and Kaizen, the philosophy of continuous improvement.
- HORIZON is an R&D prototype inspired by performance eyewear of the 1990s and 2000s; the campaign was created as investor-ready material rather than presented as an established retail launch.
- The Speed of Light concept turns the movement, bending and refraction of light through optics into campaign imagery and motion graphics.
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